New in: Summer 2026 Collection
The Travel Totes
The Travel Tote is designed for everyone who love traveling and exploring.
Its horizontal silhouette carries everything you need. A built-in laptop pocket, a detachable crossbody strap, and a dedicated luggage sleeve keep you organised and at ease in any situation.
Featuring original hand-drawn artwork by
Mini Leather Notebook Charm
Some words are worth carrying with you.
Made with real leather and real pages, our mini book charm clips easily onto your Potatote bag with the dedicated charm holder.
Write a favourite quote, a little reminder, or a message for someone special.
Some cities stay with you forever.
Potatote was born in Oxford from a simple idea: the places that hold our memories deserve to be remembered in a thoughtful way.
We turn streets, buildings and city scenes into beautiful, practical products. They’re little memories you can take with you wherever you go.
Functional by design
Practical Features
Every bag comes with thoughtful features such as water bottle pockets, luggage sleeves, and thick, comfortable straps that won’t hurt your shoulders.
Premium Materials
Premium materials like 12oz and 16oz 100% cotton and considered finishes mean our totes are built to last.
Custom, iterated designed
All of our bags are custom-designed in-house and iterated over time with real customer feedback.
Meadow Totes
The Meadow Tote is small, light and elegant. It’s the perfect size for a coffee meetup with friends, a quick trip to the shop, or days when you only want to carry the essentials.
A deep gusset and structured base give it more room than you’d expect.
Small, practical and full of charm.
Art Print Postcards
Potatote postcards feature our original hand-drawn illustrations, printed on thick, textured art-grade paper that brings every detail to life.
Classic Totes
The Classic Tote is our timeless, go-anywhere bag. It's simple, spacious, and designed for all occasions.
Its tall silhouette fits laptops, notebooks, and daily essentials, while a soft, comfortable strap makes it effortless to carry all day long. Light-weight yet strong, it’s the tote you reach for without thinking.
Scholar Totes
The Scholar Tote is our spacious work bag for people who carry a lot.
Made from 16oz heavy-duty cotton with reinforced stitching, it’s built to carry more. It fits your laptop, books and everything else you need for the day.
A practical, dependable tote for busy days.
Our story
It all started in Oxford, with two friends chatting over coffee. Angel, an illustrator who loves capturing the city's spires and cobblestones, and Shuyu, an engineer who loves tote bags but constantly panics about losing keys in her cluttered bag.
Somewhere between laughter and coffee, Potatote was born: a tote with the heart of a potato: warm, full of character, and made with care. Each bag celebrates the city we love, blending thoughtful design, artwork and practical features for everyday adventures.
