Winter 2025 collection

Our debut collection brings together four hand-drawn scenes of Oxford, each capturing a place where history and daily life meet.

From the staircase at Christ Church to the calm waters beneath Magdalen Bridge, from graduates passing under the Bridge of Sighs to the Radcliffe Camera glimpsed from Exeter’s gardens, these designs celebrate the city that inspired them all.

Featuring hand-drawn illustrations by

Meadow Totes

The Meadow Tote is our easy, everyday bag with a relaxed shape and generous space.

Its flared silhouette feels light and casual while still holding more than you’d expect, from groceries to market finds — even a tablet or 13" laptop when needed. With its single, sculpted handle and basket-like silhouette, the Meadow brings a touch of effortless grace to the everyday.

Camera in Secret — Meadow Tote

Camera in Secret — Meadow Tote

£22.95
£22.95
Scholars in Passing — Meadow Tote

Scholars in Passing — Meadow Tote

£22.95
£22.95
Reflections at Cherwell — Meadow Tote

Reflections at Cherwell — Meadow Tote

£22.95
£22.95

Scholar Totes

The Scholar Tote is our spacious, horizontal carry-all designed for busy days of work, study, and travel.

Made from heavy-duty cotton with extra-sturdy stitching, it fits laptops, books, and daily essentials with room to spare. Thoughtful pockets and versatile straps keep everything organised and close at hand — a dependable companion for those who carry a lot, and go far.

Camera in Secret — Scholar Tote

Camera in Secret — Scholar Tote

£32.95
£32.95
Reflections at Cherwell — Scholar Tote

Reflections at Cherwell — Scholar Tote

£32.95
£32.95
Scholars in Passing — Scholar Tote

Scholars in Passing — Scholar Tote

£32.95
£32.95
Steps to the Great Hall — Scholar Tote

Steps to the Great Hall — Scholar Tote

£32.95
£32.95

Classic Totes

The Classic Tote is our timeless, go-anywhere bag. It's simple, spacious, and designed for everyday ease.

Its tall silhouette fits laptops, notebooks, and daily essentials, while a soft, comfortable strap makes it effortless to carry from morning to evening. Lightweight yet strong, it’s the tote you reach for without thinking. 

Steps to the Great Hall — Classic Tote

Steps to the Great Hall — Classic Tote

£19.95
£19.95
Camera in Secret — Classic Tote

Camera in Secret — Classic Tote

£19.95
£19.95
Reflections at Cherwell — Classic Tote

Reflections at Cherwell — Classic Tote

£19.95
£19.95
Scholars in Passing — Classic Tote

Scholars in Passing — Classic Tote

£19.95
£19.95

Shop by designs

Original hand-drawn illustrations created exclusively for Potatote.

Camera in Secret
Camera in Secret

Camera in Secret

Scholars in Passing
Scholars in Passing

Scholars in Passing

Reflections at Cherwell
Reflections at Cherwell

Reflections at Cherwell

Steps to the Great Hall
Steps to the Great Hall

Steps to the Great Hall

Our story

It all started in Oxford, with two friends chatting over coffee. Angel, an illustrator who loves capturing the city's spires and cobblestones, and Shuyu, an engineer who loves tote bags but constantly panics about losing keys in her cluttered bag.

Somewhere between laughter and coffee, Potatote was born — a tote with the heart of a potato: warm, full of character, and made with care. Each bag celebrates the city we love, blending thoughtful design, artwork and practical features for everyday adventures.