New in: Summer 2026 Collection
The Travel Totes
The Travel Tote is our most capable bag, built for those who move through the world with purpose.
Its horizontal silhouette carries everything you need. A built-in laptop pocket, a detachable crossbody strap, and a dedicated luggage sleeve keep you organised and at ease in any situation.
Practical without compromise, and designed for everyone who love traveling and exploring.
Featuring original hand-drawn artwork by
Mini Leather Notebook Charm
Some words are worth carrying with you.
Potatote's mini notebook charm clips onto any tote, ready with real leather and real pages. Write a note to a friend, some sweet words for someone you love, or a collection of favourite quotes for yourself. Small enough to go everywhere.
Some cities stay with you forever.
Potatote was born in Oxford from a simple belief: the cities we love deserve more than generic souvenirs. We create premium tote bags featuring original hand-drawn illustrations of Britain's most iconic streets and architecture, designed for practical daily use and built to last.
Meadow Totes
The Meadow Tote is our easy, everyday bag with a relaxed shape and generous space.
Its flared silhouette feels light and casual while still holding more than you’d expect, from groceries to market finds — even a tablet or 13" laptop when needed. With its single, sculpted handle and basket-like silhouette, the Meadow brings a touch of effortless grace to the everyday.
Classic Totes
The Classic Tote is our timeless, go-anywhere bag. It's simple, spacious, and designed for everyday ease.
Its tall silhouette fits laptops, notebooks, and daily essentials, while a soft, comfortable strap makes it effortless to carry from morning to evening. Lightweight yet strong, it’s the tote you reach for without thinking.
Scholar Totes
The Scholar Tote is our spacious, horizontal carry-all designed for busy days of work, study, and travel.
Made from heavy-duty cotton with extra-sturdy stitching, it fits laptops, books, and daily essentials with room to spare. Thoughtful pockets and versatile straps keep everything organised and close at hand — a dependable companion for those who carry a lot, and go far.
Shop by designs
Original hand-drawn illustrations created exclusively for Potatote.
Oxford Skyline
Camera in Secret
Scholars in Passing
Reflections at Cherwell
Steps to the Great Hall
Our story
It all started in Oxford, with two friends chatting over coffee. Angel, an illustrator who loves capturing the city's spires and cobblestones, and Shuyu, an engineer who loves tote bags but constantly panics about losing keys in her cluttered bag.
Somewhere between laughter and coffee, Potatote was born: a tote with the heart of a potato: warm, full of character, and made with care. Each bag celebrates the city we love, blending thoughtful design, artwork and practical features for everyday adventures.
